I’m passionate about conceptual projects in the arts and culture sectors. My interdisciplinary approach links content and visuals to a brand's mission, and I create human-scale experiences across print, digital, and animation, always infused with meaning and poetry.
My journey into graphic design began unexpectedly while studying Architecture in Guadalajara, Mexico, where I was trained in expressive representation, creating everything by hand, sketching, drafting, and exploring physical materials. Over time, I transitioned into digital tools, adapting to the fast-paced world we live in today while still carrying that handmade artistic sensibility into my work.
The COVID-19 pandemic altered my path, but I remained true to my passions. I began freelancing first as an illustrator and later as a Graphic Design student specializing in music, collaborating with labels, collectives, and event producers to channel my creativity in meaningful ways.
After navigating the pandemic, I boldly moved to Montreal to pursue an education in Graphic Design. There, I honed a minimalist design aesthetic, won best portfolio in layout and had my illustrative work celebrated.