Visual identity for myself as a graphic designer where I connect with my core values: minimalism, poetry and playful communication.
Over the course of my life, I have been associated with various nicknames, one of which is ‘Rivers’, a nod to both my surname and my proficiency in multiple languages.
Drawing from my affinity for playful wordplay, I merged this nickname with the terminology of typography 'rivers of white', crafting a distinctive logotype that reflects my personal writing style and inherent aesthetic sensibilities.
Brand Guide
The simplicity of the identity system makes it recognizable, and its flexibility allows infinite applications. Inspired in highlighting the essential, and intentionally playing with the layout for an uneven look, I reflect how my mind sometimes processes concepts and synthesizes them.
Product Identity
Typography and repetition are keywords for the visuals. This way I create shapes through typography and white space.
Poetic Booklet
As an extension of the branding, we embark on a poetic voyage through these rivers of white.
