Campaign for the Nelson Henricks' exhibition about the exploration of his synesthetic ability at the Montreal Museum of Contemporary Art.
Synesthesia is a neurological condition that causes sensory crossovers, such as seeing colors when you hear music. Nelson Henricks is a well known visual artist living and working in Montreal, Canada, and he recently portrayed his synesthete self to the world at MAC's exhibition in 2023. Through this I created supporting advertising material to attract museum visitors and guidance for attendees.
Poster
All the elements of the campaign are made to create an immediate link to the exhibition's flow and aesthetic.
Instagram Posts and Stories
Motion design and playful placing of the artist's name is applied as a communication strategy to instill synesthetic sensations from the audience.
Guide
Created to have the logic of the artist at hand reach, ensure all the information comes across and create a lasting memory of the exhibition.
Web Advertising
Ads were adapted to several web formats ensuring coherence and consistency in all the communication channels.
